Magazines Go VidiChannel

Magazine Publishers Step into TV Media Space

What happens when you meld a magazine with a VidiChannel™? A media explosion occurs. The combination is greater than the sum of its parts. VidiChannel publishing for magazines is incredible. VidiChannel versions of magazines will still cover the same topics, offer the same advertising and use the same familiar format, but now you will have an option to view it as a TV channel instead of reading about it. Are you ready to go VidiZine™?

Media Convergence

VidiZine makes a lot of sense for magazine publishers. They cover the same stories and information, but now they do it with video. The advertisers win because they get more exposure for only a small extra fee. And when the article plays on the VidiZine there buyers can connect directly with products and services.

If we assume that corporate advertising dollars exist in a zero-sum gain equation, one could easily make the argument that the Internet has sucked money away from other print media publishers. Ironically, this superficial assumption is naïve at best. A broader and more accurate portrayal of the "Big Picture" would include two other variables that need to be factored into the equation.

FACTOR #1: Websites are still just a BACK-END format, requiring a front end promotion catalyst to drive traffic to a site.

FACTOR #2: The end game for the Internet is far from over.

For those keeping score, the Internet has now proven that people can communicate and conduct business interactively on the net. But, most of the this accomplishment is a methodical and boring technical triumph for BACK-END subsystems- SQL databases, JAVA, ASP, PHP, PERL and CGI scripting languages, XML document translation protocols, SSL securely encrypted credit card transactions etc. Even the recent rash of BLOG self-publishing tools (using RSS and XML) and WIKI technology are basically still technology tools (as if the plethora of acronyms hasn't given that away).

 

What the Internet lacks is the FRONT-END excitement, entertainment and media exposure of the real world. The cool factor has been on the down-low for far too long and the "Big Bang" is ripe for arrival. The next evolution should bring the Internet and the Information Age to life. So, how will the next phase play out?

Big Bang Factors

• Media consolidation synergies
• Immediate access to global exposure